An author brand connects you with your readers.

A brand is more than a logo.
Writing is what you do - branding is how you make readers feel when they interact with you. It does include a logo, but also a strategic and visual plan to help you connect with your readers in YOUR unique way.

Loyalty in an author brand is created like a friendship.
Readers want an affinity with authors, enjoying their company as well as their books. If people know what experience to expect from your personality and attitude, they will fast become loyal fans.

Show why you are unique.
With a defined view on how to express yourself consistently with actions, words and visual style, readers will know how you will make them feel when they hang out with you, and your books. Give them a great reason to come back for more!

In short, readers want MORE from their authors than just books - they want to feel a real connection with YOU.

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